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Mcdonalds Beef Fries Controversy Case Study

Case Details:

Price:

Case Code:BECG017For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Rs. 25 for Shipping & Handling Charges

Themes

Ethics in Business
Case Length:12 Pages
Period:1993 - 2001
Pub. Date:2002
Teaching Note:Available
Organization:McDonald's, Shiv Sena, Vishwa Hindu Parishad (VHP), Bajrang Dal
Industry:Food, Beverages and Tobacco
Countries:India

Abstract:

The case examines the controversy involving the global fast food major McDonald's, which was accused of wrongfully selling its French fries as 100% vegetarian products when they contained beef flavoring.

It explores in detail the events that led to the controversy and the company's reactions to the allegations.

The case also discusses the eventual settlement of the lawsuit with the company paying damages to vegetarian groups and accepting that it had gone wrong.

Issues:

» Corporate owning up responsibility for a mistake and making amends to those affected, Legal, ethical, social and moral implications of a decision taken by a company

Contents:

Keywords:

McDonald, French fries, 100% vegetarian, beef, allegations, lawsuit, paying damages, vegetarian, cases, case study

The McDonald's 'Beef Fries' Controversy- Next Page>>


            

The McDonald's 'Beef Fries' Controversy





Abstract

he case examines the controversy involving the global fast food major McDonald's, which was accused of wrongfully selling its French fries as 100% vegetarian products when they contained beef flavoring.It explores in detail the events that led to the controversy and the company's reactions to the allegations.

The case also discusses the eventual settlement of the lawsuit with the company paying damages to vegetarian groups and accepting that it had gone wrong.

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Issuess

The case is structured to achieve the following teaching objectives:

  •  Corporate owning up responsibility for a mistake and making amends to those affected, Legal, ethical, social and moral implications of a decision taken by a company

Keywords

Beef Fries,Walt Riker,McDonald, French fries, 100% vegetarian, beef, allegations, lawsuit, paying damages, vegetarian, cases, case study

A Controversy Erupts- Next Page>>

 

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