MARKETING MANAGEMENT (MKT501) spring 2013
for Extension in the due date of Assignment # 2
This is to inform that due date for Assignment No. 2 has been extended to 19th June 2013 due to problems being faced in LMS. This assignment was opened at 13th June, 2013.
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Assignment 2& Operations DecisionEco 550T'e purpose o( t'is paper is to present t'e )o*+ca)orie micro*a!ea")e (oo,s- in support o( t'e company-s )ong run operations ,ecision p)ans. n t'e paper$ *i)) e/amining t'e resu)ts o( t'e ne* supp)y cur!e as it re()ects to t'e current market structure an, t'en take into account t'e e/pecte, c'anges to t'e se))ing en!ironment an, (actors t'at may 'a!e cause, t'e c'ange. *i)) a)so e/amine c'ie( s'ort+run an, )ong+run pro,uction an, cost (unctions as app)ie, to t'is ne* cost ,ata to ,etermine i( t'ere are con,itions un,er *'ic' operations cou), "e ,iscontinue,. Gi!en t'e c'ange in t'e market structure t'ey *e "e a nee, to re!ie* t'e pricing structure so as to ma/imie pro(its. 1ina))y$ *i)) proposes t*o 23 course o( actions t'at t'e company s'ou), take to increase pro(ita"i)ity an, ma/imie s'are'o),er-s !a)ue.#. T'e e((ecti!eness o( t'e market structure t'e company is operating.E!ery company in a pure competiti!e market is a price taker4 t'e eui)i"rium price an, in,ustry output are is a ,irect resu)t o( ,eman, an, supp)y. T'e market (or )o*+ca)orie micro*a!a")e (oo,7 s'o*s 'o* ,eman, an, supp)y in t'e market (or )o* ca)orie (oo,s$ pro,uce, un,er con,itions o( per(ect competition$ ,etermine t'e tota) output an, price consumers are *i))ing to pay. T'e eui)i"rium price is %08.65 cents4 t'e eui)i"rium uantity is 2%$995.:D ; 65$#00 +#00<:s ; +8=0=.>= ?8=.0=>=<.1irm operating in a pure competiti!e se))ing en!ironment 'as no ,irect say on *'at t'e (irm c'arges on its pro,uct$ 'o*e!er$ t'e (irm can contro) t'e uantity supp)y to t'e market. Accor,ing to S)ack @ Le*is$ success or (ai)ure ,epen,s in a pure competiti!e market )ies in 'o*a company contro)s pro,uction cost an, portrays its "ran, 200>3. n pick out t'e capacity o(