There are some foods so synonymous with childhood, so nostalgic in nature, they bring you back at the mere mention of them. For me, no single food sends my memory ablaze quite like Rice Krispies Treats Cereal.
To be clear, I'm not talking about Rice Krispies. But rather Rice Krispies Treats Cereal, which is essentially tiny chunks of Rice Krispies treats -- you know, that marshmallowy dessert you find at every school bake sale.
It's not that I had it so often in my house. In fact, I'm quite sure what sparked the infatuation has much to do with the fact that eating it was such a rarity. Thinking back to the delightfully crunchy and sweet clusters brings me back to those glorious, sitting-in-the-shopping-cart days of the mid-'90s.
Beyond considering it a special occasion to get my hands on a box way back then, what makes Rice Krispies Treats Cereal even more special is that finding it today is nearly impossible. I might yearn for foods from my childhood that have been discontinued, but the fact that this product is supposedly still around only adds to the intrigue.
According to the Rice Krispies website, there are still boxes in circulation, but a search to find a store near me in New York (or near Arizona, which I also randomly tried) deemed unsuccessful. You can order a four-pack on Amazon for $30, but that seems a little sketchy. I mean, where is it even coming from?
Neither of those options compare to the feeling of rolling into the cereal aisle, seeing that purple box and begging whoever was pushing the cart to buy it. In the event they actually said yes (victory!) the especially hard part was waiting until the groceries were unloaded at home to have some. If I were really lucky, I'd be allowed to have some in the car.
Sure, the clusters constantly scratched the roof of my mouth, but I didn't care. Eating the stuff made me feel like I was pulling a fast one on my parents. Because anytime you're allowed to eat what should really be classified as dessert for breakfast, that's a win.
I've done my best to forget about it. I've made my fair share of plain old Rice Krispies Treats, and have even dabbled in Rice Krispies cereal (SNOOZE). But that purple box will always have my heart, and my self-control.
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The Rice Krispy Treat has been around for about 75 years and is celebrated as much for its distinctive flavor and texture as for the marriage of two completely different ingredients (proving opposites attract): crispy rice cereal and soft, chewy marshmallows. Together, these two ingredients form the basis of one of America’s all-time most popular snacks.
Most of us remember our first attempts at baking, which more than likely included Rice Krispy Treats – with only two or three ingredients, the recipe was easy and the finished product scrumptious. The marshmallows would be melted in a big pot on the stove (usually with a bit of butter or margarine) and then combined with Rice Krispies. Stirring that goop and then getting it all out of the pot and into a greased pan was quite the challenge with the most fun part eating the warm marshmallowy krispies stuck to the pot. After placing the pan in the refrigerator for an hour, the treats were ready to be cut into brownie sized squares and then devoured.
When people decide to stop eating products made from animals, they often think they have to forgo a lifelong favorite treat but not so with Rice Krispy Treats. Sweet and Sara– a Long Island City, NY-based maker of scrumptious vegan treats – makes a vegan marshmallow (without gelatin garnered from animals) that she combines with crispy brown rice cereal to make one crunchy, chewy, delicious Rice Crispy Treat.
Each Sweet and Sara Rice Crispy Treat is 1.5 ounces and individually wrapped for easy storage and transport. I keep mine in the refrigerator for a cool afternoon treat but the bars can also be packed in a purse or backpack. Kosher, vegan, certified non-GMO, and all natural, the Sweet andSara Rice Crispy Treat is everything great about the classic treat without the animal products.
Sweet and Sara Rice Crispy Treats can be purchased on-line directly from the company (www.sweetandsara.com) for $2.99 each or 12 individually wrapped treats for $28.69 ($2.39 each). To find a retailer, use the locator service on the website listed above.