"Nowhere in the world is found, such a beauty, different and diversified climate, flora, fauna, religions, languages, dialects, dressing patterns, life style and rituals, like India."
Tourism is one of the world's most booming industries, generating approximately $4 trillion annually world wide. Over 550 million international tourists, visit different parts of the world every year in order to satiate their desire to know the world. It is generally the middle class, with their limited resources has contributed a lot for this increase in tourism turn over. When the world ears a lot through the tourism, the share of lndia is nearly less than 0.5 percent, which gives an alarm for tapping the last potential available in this business. Foreign exchange earnings from this industry for 1997.98 were overly Rs. 11264 crore.
Though, recently the tourist traffic to India has increased by 16%, but there is still a question why so few people opt to come to India, as compared to the either countries of South East Asia. Barely three billion tourists arrive in India annually, while Malaysia and Thailand are able to attract at least three times more than that of India.
India is called a tourist's paradise where not only the natural beauty but also glorious historical places, monuments are existing. The splendor of Taj Mahal, ancient architectural beauty of Ajanta, Ellora caves, the temples of Tamilnadu, the fort places of Rajasthan, the flora and fauna of Kanyakumari, the Puri temple of , the hill stations of Ooty, Darjeeling, Kodaikanal, Shimla, Manali, the show mountains of Himalayas, all are such attraction for the tourists, rarely found in other country or continent to the world.
In spite of lndia, endowed with such beautiful spots, the tourist's are not coming India in such multitude is a point to ponder. Though flow of tourists rose from 1.2 ion in 1981 to 3 million in 2003, yet the number is not as expected.
To promote tourism as a flourishing business the government has to initiate proper measures to facilitate the tourists coming to India. Be it an Indian or a foreigner, must be taken to see that the time spent by the tourists at a place must be enjoying, comfort and they must cherish the sweet memories of the place, of the people. The journey enjoyed by rail, bus, or by air must be comfortable. Tourists also like safe destinations, cheap and comfortable accommodation and hygienic condition is and restaurants. Separate windows be provided to cater the needs of the at all Railway/Bus/ Air platforms. We can see many foreign tourists hear and there to know the lit-bit details and found none to answer their except the tourist guide they are having with them, that too, is from the foreign publishing house about a country renowned for hospitality, when come across to tout! the fleeing Rickshaw pullers, the beggars and vagrants pacing up and down the aisles in the rail coaches. The non-cooperative Railway/Bus clerks, unwholesome food at catering comers at too much higher rate, all their presumptions soon became sour and boon. They feel themselves surrounded by the cheats. The incidents of rape, and sexual torture of the foreigners at the hands of miscreants, also caused a fear among the visitors. Such a cases put a multifold adverse effects on all our efforts to attract the tourists.
We can remove all such obstacles for promoting tourism, if the people, the government, and all those involved in the tourism industry work together honestly and whole heartedly. Everyone should realize that tourism not only helps us earn money and foreign exchange but also generates employment, and thus enhance the living standard of the people. It also promotes national integration, and international understanding and boosts indigenous handicraft industry and local cultural activities.
Some of the agencies at central and state level assigned the task for promoting the tourism in our country. The Department of Tourism, Indian Institute of Tourism and Travel Management, National Council for Hotel Management and Catering Technology and Indian Tourism Development Corporation Ltd, Indian Institute of Skiing and Mountaineering, The National Institute of Water Sports are some of the institutes, working in the field of tourism development at central level.
The Department of Tourism, under a separate ministry at Centre, formulates various policies and programmes for the development of domestic as well as international tourism. It is also responsible for implementation of all the policies and for the development of required infrastructure and making necessary publicity.
It is an eye opening fact, that in-spite of various departments and a agencies engaged in the promotion of tourism in India, we are just getting peanuts in terms revenue. Such a small country like Singapore with population of just 35 lacs, attracts more than one crore tourists each year. Cambodia's only attraction for tourists is Angkor Vat attracts as many tourists as India. Several other countries having less attraction for tourists comparing to India are earning much more. The facilities provided to the tourists the welcome extended by the common people, the reasonable charges, and most important the safety and tranquility in the country are some of the factors responsible for the more or less inflow of tourists in that country.
The Government has set up a task force on tourism and taken some important steps for its promotion in India. The peace efforts, improving the relation with neighboring countries may have a positive effect in this direction. The government has allowed investment of foreign equity up to 74% in infrastructure development Govt. is considering to setting up hotels on joint venture basis is also a positive in the right direction. Recently the government has sold some hotels to the private , parties, that will also boost the tourism in India. Under the ninth plan the Central Government has taken up steps to develop selected centres and circuits through effective coordination and cooperation of State Governments and private agencies. The central plan outlay for the development of tourism was Rs 225 crore during 2002-03, which was quite less comparing to other developing countries. Though the advertisement budget has recently hiked by 60% to Rs 65 crores yet it is very less considering the amount of work needed to make the latest slogan 'Incredible India'.
Though Promotion of tourism avenues, can indeed help in the generation of employment and earning foreign exchange, yet a cautious and restorable approach needs to be taken, to avoid adverse effect on eco-balance of the forests and natural resorts of the country: The government and private agencies should pay due attention on preserving the ecological balance while promoting the tourism sector to earn more revenue and let's not kill the very 'Hen' that lay's 'Golden Eggs'. We should also coordinate and supervise the activities of governmental, semi governmental and private agencies like hotels, travel agencies and tour operators. The various sub offices of the department should maintain constant touch with tourist agencies and travel intermediaries within the country and abroad. To attract the tourist the department of tourism along with Air India arid other agencies should make joint promotional efforts in various countries and continents through its various offices located abroad.
Since 1966, the ITDC has been engaged in developing necessary infrastructure for the development of tourism avenue in India. ITDC is looking for constructing new hotels and restaurants, lodges for tourists including marketing of hotels making available transport facilities, distribution of publicity material for necessary advertisement ITDC also provide necessary consultation and managerial services in India and abroad.
The Indian Institute of Tourism and Travel Management is an autonomous body established to impart education in tourism and travel management to meet the demands of professionally trained personnel for the Industry.
One of the most important segment of tourism industry is the Hotel Sector, which has vast potential for employment generation and earning foreign exchange. The recently announced Industrial Policy, has accorded priority to the Hotel Industry. Several tax benefits are also given. A new classification of Heritage Hotels is introduced which covers the functioning of hotels in historical Havelis, Castles, Forts and Residents, built prior to 1950. These old structures where one finds the splendor yesteryears are extremely popular with the tourists.
Most of the State Governments have their own State Tourism Development Corporations. These corporations initiate several attractive schemes for the tourists, in a bid to promote tourism in the State. Rajasthan Tourism Development Corporation offers attractive package for the conference organized by the corporate sector, government department at selected tourist sports. Likewise the government of M.P. Orissa. Karnataka and Chennai offer several schemes to attract and promote the tourism in their respective states.
The terrorist activities in the Kashmir valley have had an adverse affect on the inflow of tourists in India. The peace, tranquility and safety are the foremost requirement for regenerating more inflow of tourism in India.
Tourism in India
Essay No. 01
Tourism is one of the fastest growing industries of the world. It plays a vital role in the economic development of a country. India is one of the popular tourist destinations in Asia. Bounded by the Himalayan ranges in the north and surrounded, on three sides by water , India offers a wide array of places to see and things to do. The enchanting backwaters, hill stations and landscapes make India a beautiful country. They attract tourists from all over the world.
Tourism is the second largest foreign exchange earner in India. The tourism industry employs a large number of people both skilled and unskilled. Tourism is the largest service industry in India with a contribution of 6.23 percent of the national GDP and 8,78 percent of the total employment in India. Hotels, travel agencies, transport including airlines benefit a lot from this industry. Tourism promotes national integration and international understanding. It generates foreign exchange. It promotes cultural activities.
India has a composite culture. There is a harmonious blend of art , religion and philosophy. Though India has been subjected to a series of invasions, she has retained her originality even after absorbing the best of the external influences. Religious like Christianity , Buddhism, Islam, Hinduism , Jainism , Sikhism and Zoroastrianism, etc. have co existed in India. India has fascinated people from all over the world with her secularism and her culture.
The diverse geographical locales of India delight the tourists. The monuments, museums, forts, sanctuaries , places of religious interest, palaces, etc. offer a treat to the eyes. Every region is identified with its handicrafts ,fairs, folk dances , music and its people.
Some of the places that attract a huge number of tourists are Agra, Jaipur jhansi , hyderabad, Nalanda, Mysore, Delhi , Mahabaleshwar , A urangabad , etc. Haridwar , Ujjain , Shirdi , V aransi , A llahabad , puri , Jammu , B adrinath etc. are famous hill resorts.
The Tourism Advisory Board recommends measures for promotion of tourist traffic in India. It reviews the tourist trends and suggests appropriate measures. Some of the palaces havelis and castles have been converted into heritage hotels. In these hotels the tourists get to experience the exotic lifestyle of a bygone era. The exotic train Palace on Wheels which travels through Rajasthan attracts a lot of foreign tourists. The Indian Tourism Development corporation organises entertainment programmes like folk dances and songs and provides shopping facilities. Today many private companies like Sita Travels, Club Mahindra , etc. arrange domestic as well as foreign tours.
With the growth of the urban professional middle class, tourism n India is flourishing. Many states have taken necessary steps to promote tourism. Goa promotes water sports like sailing scuba diving and rafting. Kashmir offers the pleasure of winter sports like skiing and mountaineering.
In2005 the Indian Tourism Development Corporation started a campaign called Incredible India to encourage tourism in India. The slogan of this campaign is Athithi Devoh Bhaboh. For a better growth the department divided different places in different sections like spiritual tourism spa tourism eco tourism and adventure tourism.
India’s performance in tourism sector has been quite impressive. During the period 2002 to 2009 India witnessed an increase in the Foreign Tourist Arrivals from 2.38 million to 5.11 million resulting in the average annual increase of about 11.5 percent. Domestic tourism has also got a big boost. The number of domestic tourist visits increased from 270 million in 2002 to 650 million in 2009 with an average annual growth rate of 13.4 percent.
India has a growing medical tourism sector. With an increasing number of foreign patients flocking to India for treatment, our country has become an attractive destination for medical tourism. Things have now started looking bright for the tourism industry.
On the negative side tourism may damage environment. In order to accommodate large number of tourists, sprawling resorts are built. The indiscriminate construction destroys local architectural styles and ecological balance. Arrangements as desired by tourists are provided in order to satisfy them.
The Indian tourism industry has been hit by pollution. The effluents emitted by the Mathura Refinery has led to the discolourization of the Taj Mahal is Agra. The condition of many of our monuments is deteriorating due to the negligence of the authorities concerned.
Terrorism now a days has become a global problem. Our country is also not an exception. The terrorist attacks agitations and separatist movements hinder the growth of tourism. Kashmir is the paradise for domestic and international tourists. The Skirmishes in this valley hamper the growth of tourism which is very important for the economy of the state.
The tourism infrastructure in India should be strengthened. Airports and railway stations should provide information to the tourists about the tourist destinations. Government owned hotels should be properly managed. The government should be taken to restore the ancient splendor of the monuments. Sincere efforts could help to further develop the Indian tourism industry.
Essay No. 02
Over the years, tourism has grown as a flourishing industry. Some countries, even small ones, like Singapore, the Carribean, Japan, Hong-Kong (now under China), Thailand and even Malaysia have made great progress with the earnings obtained from tourists.
In India, earnings to the government and people from tourism as compared to such countries are only fractional. There may be several reasons for this.
Tourism in India can become a viable industry if effective and concerted steps are taken. First of all, red-tapism should be ended. All bottlenecks and harassment to tourists that scare them should be removed. People at the helms of tourist affairs such as officials of ministry of tourism, hoteliers emporium-owners, etc. should be taught etiquette and given lessons in ideal behaviour that should be meted out to tourists.
India has innumerable attractions for tourists. Throughout the country there are numerous beauty and scenic spots. There are very good hotels in big cities and tourist complexes on highways. There are several places where the tourists can enjoy adventure games. There are so many ancient temples, mosques, forts and other historical places in India which the tourists from various countries would like to visit.
Our embassies should supply to the people and governments of other countries all the important information regarding objects and places which can attract the tourists. The coming of the tourists to India and their stay here should be made easier, smoother and more comfortable as far as possible.